TITLE TO ILLUSTRATE THE UNIQUE IDEA (WHY)
This text will give some interesting details about the geographical location of the initiative in question, to add a bit of personality to the initiative and humanize it a little (i.e. these are real places where real people live).
This section is meant to explain the unique line of thought that lead to the creation of this initiative and solved a complex problem (e.g. urban slums are an asset instead of a liability, high rates of water contamination necessitate a point-of-use filtration mechanism, residents of informal settlements need a unique identifier to access social protection programs and that a healthcare number is a great candidate for this, etc...).
This section will also paint a picture of what the target population is like, and framining what kind of complex problem they are facing, and briefly introduce what the solution actually is.
A snappy 1-2 sentence description of what the Initiative is and how it works. Second sentence should explain what the point/purpose/goal of the initiative is.
TITLE TO PROVIDE MORE DETAIL (WHAT & HOW)
Big milestones/Performance Metrics to showcase success or progress go here
This area is for firmly stating what the innovation/initiative actually is (e.g. a low-cost ceramic water filter, social entrepreneurship academy + manufacturing space, or electronic medical record).
Here is also where we can include more details to help the reader understand how it actually works (e.g. explain CeraMaji business plan, how it makes jobs, skims small margin to sustain itself, or list all the services that KIMSSEA provides to the tenants/entrepreneurs
TITLE TO TALK ABOUT FUTURE DIRECTIONS
This section is where we can talk about things like future directions for the project, stretch goals for the coming 5-10 years, planned expansion or developments of our current initiatives (e.g. how KMRI will become a GMRI with 25M stretch goal, how CeraMaji is aiming to get up to 5,000 filters/month in the new KIMSSEA factory, etc...)